: The first and most important step is to consult your veterinarian to diagnose the root cause of your dog's itchiness. This could be anything from parasites like fleas or mites to allergies and skin infections.
: Once the cause is identified, your vet can recommend a proper treatment plan to address the itch at its source.
Aside from external reasons, dry skin is also a common reason for dogs scratching themselves a lot. Provide them with a high-quality diet rich in omega-3 and omega-6 fatty acids that will nourish the skin and promote a healthy coat.
Oatmeal has soothing properties that can relieve dry, itchy skin. Consider giving your dog lukewarm oatmeal baths.
While not ideal for long-term use, an Elizabethan collar (cone) can prevent your dog from reaching and scratching irritated areas, allowing time for healing.